5/10/2009 | Coordenação de Comunicação Reed Exhibitions Alcantara Machado

The Fair surpasses expectations of exhibitors and attracts the attention of a qualified public

São Paulo, May 2009 – The 12th edition of BRASILPLAST – International Plastic Industry Trade Fair, which ended on May 8th, counted with the presence of a highly qualified public and generated business during the show days. In addition to this, it was a dividing mark in the scenario of machines, equipment, products and services of the sector connected with the plastic productive chain.

“During the Fair we noted that the sector demonstrated considerable confidence in the ongoing evolution of the industry’s productive chain based on the quantity and quality of business undertaken, underlined by reports that we received from exhibitors”, affirmed Evaristo Nascimento, Fair Director of Reed Exhibitions Alcantara Machado.

An indicator of this is the result of the International Business Roundtables held during the event, which involved 10 international buyers (importers, distributors and representatives) from 10 countries (Argentina, Chile, Costa Rica, Honduras, Paraguay, Poland, Slovenia, South Africa, Spain and Turkey) and 20 Brazilian manufacturers of machines and accessories for the plastic industry. Eighty-four contacts were made and business forecast for the next 12 months surpasses US$12 million. This volume of business is nearly 3 times over the results obtained by the Fair in its 2007 edition.

Held from May 4 to 8, 2009, BRASILPLAST received 1,320 national and international exhibitors, marks and brand names, two thirds of which from the machines and equipment sectors. The visiting public came to 63,168 local visitors/buyers and 1,336 international trade professionals from 62 countries.

Organised and promoted by Reed Exhibitions Alcantara Machado, the Fair, the principal in Latin America and one of the top five in the world, has the support of ABIPLAST – Brazilian Plastic Industry Association, ABIMAQ – Brazilian Machinery Manufacturers Association, SIRESP – Union of the Synthetic Resins Industry of the State of São Paulo and ABIQUIM – Brazilian Chemical Industry Association.

During BRASILPLAST, visitors were able to accompany the complete cycle of the plastic industry by visiting stands with raw materials up to big machines that permit compacted production, passing through various production processes, ending up with the final product, customised packaging and ergonomics. In the product field, various innovations were presented for ever more diversified plastic applications: productions of vehicles, electro-electronics, products for the health/hospital area, civil construction and an infinity of other products that are part of our daily life.

One of the attractions of this edition of BRASILPLAST was green plastic, produced from ethanol. As it is a “premium” product, production of plastics based on ethanol are earmarked to supply the principal international markets that demand products of superior performance and quality for the automotive industry, food packaging, cosmetics and personal hygiene articles that already have made application tests. Evaluations undertaken in the initial phase of the project found an enormous potential for growth and valorisation of the green polymeric market (raw material for the production of plastic).

Closing the plastic industry productive chain, the Fair also shows alternatives of post-consumption of plastic, like energetic recycling: according to data disclosed by Plastivida, entity that promotes conscious consumption of plastics by society, one kilo of recycled plastic used as fuel corresponds to 1 litre of diesel.

Read the statements given by exhibitors of BRASILPLAST 2009:

BASF: “Positive and astonishing. Just two words, but they express the way our team of executives summarise the 2009 edition of BRASILPLAST. We received the visit of important players and the Fair took place exactly at the moment of revival of business, a happy coincidence. If in other years, the economy wheel was already in motion and BRASILPLAST served to consolidate business, this edition was different; the cogwheels entered into action during the Fair. Our competitors lost the opportunity of being here; only companies that think in short and long term are those that made the decision, like us, to participate of the Fair. We are taking advantage of the opportunity and visitors, instead of visiting our stand once, visit us at least twice” – Andreas Fleischauer, director.

BATTENFELD DO BRASIL: “We are quite satisfied with the Fair’s turnout. We were all pessimistic, but the quantity of visitors on Wednesday and Thursday was quite impressive. Next to what we expected, there was a growth of at least 50%. Due to a number of factors and the principal of them is economic growth that is already happening. BRASILPLAST has helped a lot, bringing potential clients that we didn’t have access to. Battenfeld manufactures plastic injection machines. We launched the TMX Express, a machine for use in the packaging sector and with a super rapid cycle. During the fair we negotiated six machines, a very good number” – Ironi Fernandes – general director.

BRASKEM: “During the five days of BRASILPLAST the entire board of Braskem, including the president, despatched from the Fair. The company, leader in thermoplastic resins in Latin America and with 19 industrial plants in Brazil, presented in grand style during the event green plastic (polyethylene) – based from ethylene derived from sugarcane ethanol, a production of 200 thousand tons/year, forecasted for 2011. The Fair is a big opportunity to gather together the productive chain and which permits the company’s president to be in direct contact with the whole market. We optimised the agenda of meetings and registered a substantial presence of visitors from other countries. We left the fair encouraged, with very positive expectation” – Frank Alcântara, institutional marketing director.

CARNEVALLI: “Nobody heard any mention of a crisis here at the Fair. The movement of visitors at our stand was so great that we weren’t able to cope with all. We closed deals with both the local and international markets – with new clients from Chile, Venezuela and Mexico. We received telephone calls from clients saying that they came to the Fair just to buy our machines. This edition of BRASILPLAST was equal to or stronger than the others” – Wilson Carnevalli, president.

FURNAX GROUP: “It is important to participate of BRASILPLAST because each edition gives the visiting public an idea of how the company is doing, increases the company’s visibility and confidence of commercial partners. It is also a great opportunity for business, as buyers can obtain price advantages, due to the presence of various competitors” – Roberto Guarnieri, commercial manager.

ZN GROUP: “Obtain space to exhibit at BRASILPLAST was something very positive. We closed deals, and they weren’t just a few, in addition to many contacts. What is important is that visitors were of a qualified level. Our presence at the event permitted us a better position in the plastic market and exposure of our mark, because we are side-by-side with the biggest and most important players of the sector” – Thiago Zaude, commercial manager and responsible for imports and exports.

HIMACO: “We received the visit of many companies, many of them from São Paulo and the interior, which was very good for us as we are from the South. We presented two new launches and expect to sell 50 machines” – Cristian Heinen, commercial manager.

MAQPLAS: “BRASILPLAST received a very good public. Many foreigners and Brazilians from throughout the country. Some business deals were also concluded and many will occur after the Fair. In light of the economic crisis, the event surpassed our expectations. There are psychological aspects to the crisis. Suddenly you enter the Fair and see a world where people and machines are working, a very different scenario. This is very motivating. You start speaking about work, business and feel that you are able to make decisions. Maqplas manufactures cut and welding and finishing machines. During the Fair, we sold at least five machines. A volume that is bound to increase” – Maristela Simões de Miranda – commercial director.

MILLIKEN CHEMICAL: “We managed to attain our objectives of dissemination at BRASILPLAST. In the Sensation Room, where we presented new applications of the clarifier Millad NX8000, we held over 30 meetings with clients who were able to verify the transparency of various packaging produced in clarified PP. We received visitors from various parts of the country and from the Andean region. We were surprised by the big participation of end-consumers at the Fair, which was very opportune for Milliken” – Cláudia Kaari Sevo, market development manager.

NARITA: “We have been participating of BRASILPLAST for 15 years, which continues to be the best fair for our business. We sold 30 machines to the following countries: Angola, Argentina, Bolivia, Ecuador, Mexico, Paraguay, United States and Venezuela” – Alessandro Carlo Angeli, director.

PAVAN ZANETTI: “BRASILPLAST is the most important Fair of those that we participate. This year the Fair warrants 10 marks. We received visits from various current and potential clients. We have already concluded some business deals. Our visitors are always impressed with the machines exhibited at our stand” – Paulo Sérgio de Souza, sales executive.

POLIMÁQUINAS: “We actually managed to close business deals, including with representatives of Latin American countries. The buyer came to close deals, interested in producing plastic shopping bags and packaging in general. BRASILPLAST is, for us, our main event as it focuses our business, is the most professional Fair of the sector and, what is more important, it doesn’t end here as post-fair business is always very productive regarding new sales” – Clóvis Barbosa, commercial manager.

PRIMOTÉCNICA: “Primotécnica manufactures machines for recycling plastic materials. During the Fair we launched a grinder for tyres. A highly focused public, different from previous years, visited BRASILPLAST. We generally sell machines post-fair. This time we closed deals for five machines. There was an increase of about 20% in business in relation to the last edition of the Fair. In addition to the sale of machines, there were many requests for quotes. The market tends to grow and improve, because it was quite stagnant at the beginning of the year. After the Fair, a revival should occur. It is already much better” – Dante Casarotti – commercial manager.

PROFAMA: “We came with the objective of selling five machines. We have already sold two and have four more being finalised” – Alessandro Dinis – sales executive.

RHODIA: “For us, participation was very good as we made various contacts, in addition to receiving our clients. We exhibited two new engineering plastic products, the Technyl® A 11 V33 LP, developed for application in electronic fuel injection nozzles, with a strong development contribution by the R&D department of our company in Brazil, and the Technyl® A 218W V30 for application in kitchen utensils and parts for heating systems” – Francisco Welfort, director of Rhodia Plasticos de Engenharia e Polimeros da América Latina.

ROMI: “A very good Fair. Many good business deals and a splendid outturn of visitors. I believe that the market is beginning to improve. BRASILPLAST was very good indeed” – Fábio Seabra, commercial director for plastic machines.

ROR – Rodofeli Máquinas: “Our sales generally occur after the Fair. However, in this BRASILPLAST we already have 50 quotes requested by buyers from Brazil, most very interested in concluding business We participate of the Fair since 1997 because we believe it is the best event of the sector” – Eldon Jungbeck, partner-manager.

RULLI STANDARD: “BRASILPLAST surpassed our expectations with about 300 consultations that can result in future sales” – Luís Carlos Rulli – commercial manager.

SANDRETTO: “We closed many business deals at this Fair. We should have the final results over the next few days” – Antonio Lopes, commercial manager.

SUN CHEMICAL: “Practically all our clients visited our stand in addition to those interested in distributing our products.  The Fair represented a big reinforcement regarding are business partners. Another relevant point is that this fair meets the company’s policy which is to strengthen relations with trade professionals of all levels, from the factory floor to management” – Cristina Barros, marketing coordinator of Sun Chemical do Brasil.

SUPER FINISHING: “BRASILPLAST is one of the best fairs that we participate of, extremely technical, arms distant from students and collectors of pamphlets. The Fair helps to show the quality of a product, their benefits and applications. Who signs the cheque came to visit us, owners of our clients companies visited us personally, interested in selecting suppliers. We received the visit of over 500 new clients, in addition to those that are already part of our portfolio” – Alberto Silva, commercial director.

TIDLAND: “Notwithstanding that our objective at the Fair is institutional and the dissemination of our mark, as we manufacture components made to order and developed together with our clients, we managed to initiate some business at BRASILPLAST” – Cláudio Bock – market development director.

VACCUM MACHINE: “The company closed in less than a week at the Fair, a year of its turnover. The whole world was contained and the Fair worked as a stimulus. We managed to associate our products with what the public, who came to the Fair, was looking for, in addition to catching the visitors´ eyes. Right from the first day, our stand was full of visitors and frequented by a public of decision makers. We leave BRASILPLAST quite certain that we either close this year’s turnover or triple the plant” – Rui Katsuno, partner-director.

WITTMANN DO BRASIL: “The Fair surpassed my expectations. I was pessimistic and what happened was a great surprise. We imagined receiving traditional clients, but we received new ones, who were looking for new technologies to survive in the market. The client does not look for technology only to maintain productivity. In a moment of crisis and difficulty, you have to look for solutions. BRASILPLAST is one of the principal events of the sector and also a place where we can find solutions. We made contacts that generated projects that we are going to prepare. We had products exhibited that were sold. Our objectives were fully met” – Reinaldo Carmo Milito, director.

WORTEX: “The Fair served to finalise, close and set up new business deals. In our case, 10% of sales initiated during the Fair are concluded within a month, 20% in up to 3 months and the rest between 6 to 12 months” – Paolo de Filippis, director.

Summary
BRASILPLAST -12 International Plastic Industry Trade Fair
www.brasilplast.com.br

Additional Information:
Roberto Custódio – Roberto@pexpress.com.br – Tel: +5511-3284-4322 or mobile +11-9933.8148
Tárcia Oreste – tarcia@pexpress.com.br – Tel: +5511-3284-5164 or mobile +11-8166-9600

Antonio Alves
Communication Coordinator
Reed Exhibitions Alcantara Machado
Tel: +5511-3060-5019 / Fax: +5511-3060-4946 / E-mail: Antonio.alves@reedalcantara.com.br 

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